About Us

A Crusade for Better Care.

We are on a mission to improve the lives of cancer patients and those who care for them. We are cancer survivors, we are family and friends of cancer patients and survivors. We care about our customers and we are passionate about our purpose.


We started with a simple idea.

Navigating Cancer was founded in 2008 as the result of two healthcare and technology veterans coming together to fill a critical gap in oncology care: a better patient experience.

Driven by a shared passion to leverage technology in the healthcare space, the co-founders set out to create the first patient-centered platform for oncology.

Today, our Navigating Care platform supports over one million patients and thousands of cancer care providers nationwide to lower costs, improve patient satisfaction and drive better outcomes.

  • 2005

    Research commences to develop Patient Relationship Management software for cancer care

  • 2008

    Navigating Cancer founded with a passion to connect cancer patients to their care

  • 2009

    Navigating Cancer launches new website to support personalized care between patients and providers

  • 2010

    Navigating Cancer tops one million patient users and more than 1000 clinicians

  • 2014

    Navigating Cancer expands PRM platform to support value-based care and care management

  • 2015

    Navigating Cancer partners with leading customers to advance triage pathways

  • 2016

    Navigating Cancer releases Care Management solution, support for OCM participants

  • 2017

    Over 700 providers capturing patient-reported outcomes and managing patient issues using Care Management

Leadership Team

Bill Bunker
Bill Bunker Chief Executive Officer

Bill has spent the last 20 years of his career building software and data companies in the Pacific Northwest. As CEO and President of multiple companies, he brings extensive experience in the healthcare market and software development to Navigating Cancer. Prior to joining, he held leadership roles at technology companies including Kernal Labs, EagleView Technologies, Clarity Health and Vertafore. Bill earned his bachelor’s degree from Dartmouth College and an MBA from Kellogg Graduate School of Management at Northwestern University.

Gena Cook
Gena Cook President and Founder

Gena founded Navigating Cancer with a vision to leverage technology to improve patient care in the era of precision medicine and value-based care. She led the company as the CEO for the first 10 years and now leads innovation and corporate development to accelerate the company vision. She spent her career in oncology launching and growing technology, distribution, healthcare services, data, and pharmaceutical products. Prior to founding Navigating Cancer, she was the Vice President, Sales and Marketing for McKesson Specialty Care Solutions and for Oncology Therapeutics Network (OTN) and held a variety of leadership positions with Bristol-Myers Squibb. Gena received her B.A. in Business Administration from the University of Washington.

Gena serves as the Chair of the National Comprehensive Cancer Network (NCCN) Foundation Board and is a director of the Washington Technology Industry Alliance (WTIA) Benefit Trust. Previously she was a director for the Oncology Nursing Society (ONS) Edge Board, a member of the Washington Cares about Cancer Survivorship Taskforce and the National Coalition of Oncology Nurse Navigators (NCONN) Survivorship Taskforce.

Michael Graff
Michael Graff Co-Founder and Chief Product Officer

Michael has managed many software-development projects and teams over his 20-year career in technology. Prior to Navigating Cancer, Michael was an executive with Ancestry.com, serving as Senior VP and General Manager responsible for consumer & family site strategy, design and development. Previously, Michael spent 14 years at Microsoft as a General Manger, Product Unit Manager and Group Product Manager for products such as Microsoft Access, PowerPoint, Office, MapPoint, Streets & Trips, and Windows Mobile. At Microsoft, Michael launched multiple version 1.0 products and led businesses targeting consumers, enterprises, and software developers. Michael earned his Bachelor of Science in Management Information Systems from the University of Idaho.

Bobby Thomas
Jeff Groh Chief Financial Officer

Jeff has over 20 years of CFO experience, working primarily with technology and healthcare companies in driving financial performance, strategic initiatives and company valuation optimization. He has experience with early and growth stage private companies. Prior to joining Navigating Cancer, he was CFO at several companies including SCI Solutions, Clarity Health, Vertafore, and divisions of GE and JP Morgan/Chase. Jeff received his Bachelor of Science in Accounting/Finance from the Pennsylvania State University.

Linda Smith
Linda Smith SVP of Provider Solutions

Linda Smith has 25 years of management experience in capital equipment and healthcare informatics companies. Prior to joining Navigating Cancer, she was the VP for Neuroscience sales and marketing in the U.S. for Elekta, Inc., the manufacturer of the Gamma Knife and Linear Accelerators. Linda also has operations experience with Elekta where she was responsible for revenue cycle management and lead the training & implementation teams for the full product portfolio. Most recently, Linda served as the VP of Commercial Transformation, where she led the global sales team on the adoption of Salesforce.com. Earlier in her career she gained extensive oncology health care informatics experience with IMPAC Medical Systems, Inc. Linda holds a M.A. from Saint Joseph College and a bachelor’s degree from the University of Rhode Island.

Linda Smith
Stacy Mecham VP of Pharmaceutical Solutions

Stacy offers over 15 years of pharmaceutical commercialization experience, the majority of which is dedicated to the oncology space. Throughout her career, she has led strategic research and consulting functions in the Academia, Pharmaceutical and Professional Services sectors. Stacy’s expertise in Oncology focuses on Data and Analytics, Business Development, Executive Client Management, Sales Force Effectiveness and Launch Strategy. She has worked for top bio-pharmaceutical companies, leading market research and consulting functions for in-line oncology agents. Prior to joining Navigating Cancer, Stacy was the Oncology Center of Excellence Lead within IQVIA’s Primary Intelligence group. Stacy has a B.A. in Psychology from West Chester University of Pennsylvania and a Masters of Education in Counseling Psychology, specializing in Behavioral Research, from Temple University.

Board of Directors

  • Jeff Bede linkedIn

    Head of ORIX Growth Capital

  • Bill Bunker linkedIn

    Navigating Cancer

  • Gena Cook linkedIn

    President and Founder
    Navigating Cancer

  • Bob Crutchfield linkedIn

    Managing Director – BrightEdge Fund
    American Cancer Society

  • Peter Neupert linkedIn

    Board Director
    Navigating Cancer

  • David M. Rubin, PhD linkedIn

    AVP, Managing Director

  • Tim Scallen linkedIn

    Triple Tree Capital Partners

  • David Travers linkedIn

    CFO, ZipRecruiter
    Partner, Rustic Canyon Partners

  • Tom Unterman linkedIn

    Managing Director
    Rustic Canyon Partners

  • Megann Vaughn Watters linkedIn

    VP, Corporate Development