About Us

A Crusade for Better Care.

We are on a mission to improve the lives of cancer patients and those who care for them. We are cancer survivors, we are family and friends of cancer patients and survivors. We care about our customers and we are passionate about our purpose.


We started with a simple idea.

Navigating Cancer was founded in 2008 as the result of two healthcare and technology veterans coming together to fill a critical gap in oncology care: a better patient experience.

Driven by a shared passion to leverage technology in the healthcare space, the co-founders set out to create the first patient-centered platform for oncology.

Today, our Navigating Care platform supports over one million patients and thousands of cancer care providers nationwide to lower costs, improve patient satisfaction and drive better outcomes.

  • 2005

    Research commences to develop Patient Relationship Management software for cancer care

  • 2008

    Navigating Cancer founded with a passion to connect cancer patients to their care

  • 2009

    Navigating Cancer launches new website to support personalized care between patients and providers

  • 2010

    Navigating Cancer tops one million patient users and more than 1000 clinicians

  • 2014

    Navigating Cancer expands PRM platform to support value-based care and care management

  • 2015

    Navigating Cancer partners with leading customers to advance triage pathways

  • 2016

    Navigating Cancer releases Care Management solution, support for OCM participants

Leadership Team

Gena Cook
Gena Cook Co-Founder and CEO

Gena has over 20 years of healthcare experience with 18 years directly in the cancer field. Prior to Navigating Cancer, she was VP, Sales and Marketing for McKesson Specialty Care Solutions. Previously, Gena was VP, Sales and Marketing for Oncology Therapeutics Network (OTN), At OTN and McKesson, Gena was responsible for the $3.5B physician services organization that provided technology, distribution, group purchasing and financial services into oncology and rheumatology physician offices. She has also held a variety of leadership positions with Bristol-Myers Squibb in her 12-year tenure. Gena received her B.A. in Business Administration from the University of Washington.

Gena serves as the Chair of the National Comprehensive Cancer Centers (NCCN) Foundation Board and the ONS Edge Board. She is also a member of the Washington Cares about Cancer Survivorship Taskforce and the National Coalition of Oncology Nurse Navigators (NCONN) Survivorship Taskforce.

Michael Graff
Michael Graff Co-Founder and Chief Product Officer

Michael has managed many software-development projects and teams over his 20-year career in technology. Prior to Navigating Cancer, Michael was an executive with Ancestry.com, serving as Senior VP and General Manager responsible for consumer & family site strategy, design and development. Previously, Michael spent 14 years at Microsoft as a General Manger, Product Unit Manager and Group Product Manager for products such as Microsoft Access, PowerPoint, Office, MapPoint, Streets & Trips, and Windows Mobile. At Microsoft, Michael launched multiple version 1.0 products and led businesses targeting consumers, enterprises, and software developers. Michael earned his Bachelor of Science in Management Information Systems from the University of Idaho.

Suzanne Greenwood
Suzanne Greenwood VP of Partner Solutions

Suzanne has over 25 years of experience and leadership expertise in a variety of roles within the pharmaceutical industry. Throughout her career, Suzanne has demonstrated excellence in commercial program management, strategic planning and executive selling to the C-Suite within the pharmaceutical and pharmaceutical services industries. In addition to her business acumen, Suzanne is also a Registered Nurse with therapeutic expertise in oncology, as well as several other therapeutic categories. Most recently, Suzanne was Global VP, Strategic Accounts for InVentiv Health. Previously, she was VP of Sales for McKesson Specialty Solutions and Oncology Therapeutics Network. She also spent 18 years with Bristol-Myers Squibb in a variety of sales and medical management roles across their oncology, immunology, rheumatology and neuroscience divisions.

Linda Smith
Linda Smith VP of Provider Solutions

Linda Smith has 20 years of leadership experience in capital equipment and informatics for healthcare companies. She led Neuroscience sales and marketing in the U.S. for Elekta, Inc., the manufacturer of the Leksell Gamma Knife and Linear Accelerators. Linda also has operations experience with Elekta where she managed the order fulfillment team and entire product portfolio backlog of $500M USD. Most recently, Linda served as Vice President of Commercial Transformation, where she led the global sales team on the adoption of Salesforce.com. Earlier in her career she gained extensive health care informatics experience with IMPAC Medical Systems, Inc. Linda holds a M. A. with Honors from Saint Joseph College, West Hartford, CT, and a Bachelor’s degree with Honors from the University of Rhode Island.

Adrian Pike
Adrian Pike Director of Engineering

Adrian Pike has been building technology startups in a variety of ways for nearly twenty years. He has extensive expertise with early and mid-stage startups, helping grow both technology platforms and the teams to drive them. Prior to joining Navigating Cancer, he worked with a consultancy, driving technical innovation for clients in the credit union space. Adrian also co-founded and grew Stride, a web-based CRM that was laser focused on consultants and independent contractors. Stride was acquired in late 2013. Adrian earned his BS in Computer Science from Western Washington University.

Board of Directors

  • Jeff Bede linkedIn

    Head of ORIX Growth Capital
    (f/k/a ORIX Ventures)

  • Bruce Carter linkedIn

    Board Director
    Navigating Cancer

  • Gena Cook linkedIn

    Co-Founder & CEO
    Navigating Cancer

  • Dr. Evan Melrose linkedIn

    Founding Managing Director
    Spindletop Capital

  • Mitun Ranka linkedIn

    Vice President
    Spindletop Capital

  • David M. Rubin, PhD linkedIn

    AVP, Managing Director

  • David Travers linkedIn

    ZipRecruiter &
    Partner, Rustic Canyon Partners

  • Tom Unterman linkedIn

    Managing Director
    Rustic Canyon Partners