oncology

Delay in Meaningful Use Stage 2? Not really.

There has been confusion and questions circulating about the recent announcement regarding a new timeline for Meaningful Use Stage 2 and 3.   On December 6, 2013, CMS proposed a new timeline for Meaningful Use, extending Stage 2 for an additional year and delaying the...

Digital Technology and Brand Planning

Many individuals consider “digital” a channel when it’s not - it is however, a capability that all communicators should have. Just about everyone in the US uses some sort of digital communication, with internet penetration around 80% of the population.  When you also...

10 Tips to Marketing Your Patient Portal to Your Patients

Now that you have a patient portal, it’s time to start thinking about how to make your patients aware of this new service. Patients will want to use this new service, but many will look to you, their healthcare team, to guide their usage.  Your promotion of the...

Prostate cancer research from 2010 ASCO conference

The most interesting and notable prostate cancer research from the 2010 ASCO (American Society of Clinical Oncology) conference. Held in Chicago June 4-8, the annual meeting brought together 50,000 physicians, researchers, and other health care professionals from...

Hiring and Firing An Oncologist

Op-Ed Guest Blogger: Beth L. Gainer Oncologist. The word itself sounds scary. So scary that 2001 found me terrified that I had to see one for my breast cancer treatments. A cancer doctor. Let's face it: doctors can be terrifying to us patients. They are the ultimate...