The Puget Sound Business Journal honored its 2020 Innovators of the Year yesterday during an event at MoPOP at the base of the Space Needle in Seattle. Navigating Cancer President and Founder Gena Cook was featured during the evening as one of the Puget Sound region’s most creative and forward-thinking people. She was among a diverse group of honorees and it was inspiring to hear from people tackling difficult issues – homelessness, water purification, cancer care, and more.
During a Q&A session, Gena shared her main inspiration for Navigating Cancer, which is empowering patients. The company is founded on the idea that patients should have access to their health data and be able to participate in their care – and providers agreed. Gena discussed how she overcame the challenge of starting a new business in healthcare thanks to the support she received from the market believing in her vision, and she continues to lead the way. Navigating Cancer’s technology has been shown to improve medication adherence – which results in longer life – and helps prevent avoidable emergency departments visits by keeping patients in close contact with their care team. Gena is dedicated to making cancer care better and she’s going to keep working to do that.
Congrats to Gena on a well deserved honor!