Gena Cook

10 Tips to Marketing Your Patient Portal to Your Patients

Now that you have a patient portal, it’s time to start thinking about how to make your patients aware of this new service. Patients will want to use this new service, but many will look to you, their healthcare team, to guide their usage.  Your promotion of the...

Technology’s Role in the Oncology Medical Home

New care models, such as the Oncology Patient Centered Medical home, are being piloted to provide coordinated care across organizations to reduce costs and improve care. This will require new systems to track performance for quality measures that may be tied to financial incentives for improved care.

Oncology Patient Centered Medical Home

How the medical home concept can be applied to community oncology clinics, the important role technology plays, and a case study of the first oncology clinic to be certified as a medical home.

Patient Portal: the Gateway to Patient Centered Care and Meaningful Use

To give patients electronic access to their health information, oncology clinics will need to implement a patient portal that integrates with their EMR. More than just a log in page, a patient portal can be an opportunity to engage patients in their care while making your practice more efficient and cost effective.

Meaningful Use Rules: The Basics

Meaningful Use Rules: The Basics Over the past couple of months, I’ve been invited to speak about HITECH and Meaningful Use at a number of oncology state society meetings (Texas/Colorado/Oklahoma/New Mexico, Florida, North Carolina, Alabama) and at the ACCC annual...

Social Media tools improve healthy behaviors

A new study from the University of Michigan showed that adding social media features to an internet based walking program significantly decreased the number of participants that dropped out. Seventy-nine percent of participants who used online forums to motivate each...

Movember to remember

Mo'vember to Remember As Movember comes to a close we wanted to share the results of the great Navigating Cancer moustache experiment. With great care the men of NC strategically trimmed, shaved and cropped their mo's into stylish(?) designs to raise awareness for...

NCCN releases new cancer patient treatment guidelines

Patient Guidelines Published for Breast and Lung Cancer The National Comprehensive Cancer Network (NCCN) today released updated guidelines for breast and lung cancer patients. The guidelines were created to help cancer patients and their caregivers navigate the maze...

Patient advocacy trend continues to grow

It's encouraging to see the growing trend in patient advocacy and personal involvement as reported recently in USA Today and the Wall Street Journal, the later focusing on patient's that are actively tracking their health. There are several studies being run at...

Nurse Navigators help cancer patients navigate their care

Nurse Navigators: Dedicated professionals that help cancer patients navigate their care We at Navigating Cancer are proud of the work we do each day to provide cancer patients and their loved ones tools to organize and better communicate with the people that matter...

Meaningful Use Incentives for Cancer Clinics

You may have heard about the “meaningful use” regulation that was approved by Congress on July 13th as part of the HITECH act, laying out the specific requirements for hospitals and clinics that implement electronic health records to receive incentivized payments. The...

Patient Reported Outcomes

I had an interesting conversation this week with Dr. Ethan Basch from Memorial Sloan Kettering.  He is a medical oncologist focused on prostate cancer and a leading researcher on the impact and value of patients reporting their treatment side effects and the impact...