Navigating Cancer was founded in 2008 as the result of two healthcare and technology veterans coming together to fill a critical gap in oncology care: a better patient experience.
Driven by a shared passion to leverage technology in the healthcare space, the co-founders set out to create the first patient-centered platform for oncology.
Today, our Navigating Care platform supports over one million patients and thousands of cancer care providers nationwide to lower costs, improve patient satisfaction and drive better outcomes.
Gena Cook Co-Founder and CEO
Gena has over 19 years of healthcare experience with 17 years directly in the cancer field. Prior to Navigating Cancer, she was VP, Sales and Marketing for McKesson Specialty Care Solutions. Previously, Gena was VP, Sales and Marketing for Oncology Therapeutics Network (OTN), At OTN and McKesson, Gena was responsible for the $3.5B physician services organization that provided technology, distribution, group purchasing and financial services into oncology and rheumatology physician offices. She has also held a variety of leadership positions with Bristol-Myers Squibb in her 12-year tenure. Gena received her B.A. in Business Administration from the University of Washington.
Gena serves on the National Comprehensive Cancer Centers (NCCN) Foundation Board and the ONS Edge Board. She is also a member of the Washington Cares about Cancer Survivorship Taskforce and the National Coalition of Oncology Nurse Navigators (NCONN) Survivorship Taskforce.
Michael Graff Co-Founder and Chief Product Officer
Michael has managed many software-development projects and teams over his 20-year career in technology. Prior to Navigating Cancer, Michael was an executive with Ancestry.com, serving as Senior VP and General Manager responsible for consumer & family site strategy, design and development. Previously, Michael spent 14 years at Microsoft as a General Manger, Product Unit Manager and Group Product Manager for products such as Microsoft Access, PowerPoint, Office, MapPoint, Streets & Trips, and Windows Mobile. At Microsoft, Michael launched multiple version 1.0 products and led businesses targeting consumers, enterprises, and software developers. Michael earned his Bachelor of Science in Management Information Systems from the University of Idaho.
Suzanne Greenwood VP of Bio-Pharmaceutical Services
Suzanne has over 25 years of experience and leadership expertise in a variety of roles within the pharmaceutical industry. Throughout her career, Suzanne has demonstrated excellence in commercial program management, strategic planning and executive selling to the C-Suite within the pharmaceutical and pharmaceutical services industries. In addition to her business acumen, Suzanne is also a Registered Nurse with therapeutic expertise in oncology, as well as several other therapeutic categories. Most recently, Suzanne was Global VP, Strategic Accounts for InVentiv Health. Previously, she was VP of Sales for McKesson Specialty Solutions and Oncology Therapeutics Network. She also spent 18 years with Bristol-Myers Squibb in a variety of sales and medical management roles across their oncology, immunology, rheumatology and neuroscience divisions.
Linda Smith VP of Provider Sales
Linda Smith has 20 years of leadership experience in capital equipment and informatics for healthcare companies. She led Neuroscience sales and marketing in the U.S. for Elekta, Inc., the manufacturer of the Leksell Gamma Knife and Linear Accelerators. Linda also has operations experience with Elekta where she managed the order fulfillment team and entire product portfolio backlog of $500M USD. Most recently, Linda served as Vice President of Commercial Transformation, where she led the global sales team on the adoption of Salesforce.com. Earlier in her career she gained extensive health care informatics experience with IMPAC Medical Systems, Inc. Linda holds a M. A. with Honors from Saint Joseph College, West Hartford, CT, and a Bachelor’s degree with Honors from the University of Rhode Island.
Clark Avery VP of Partner Solutions
Prior to joining Navigating Cancer, Clark Avery was the co-founder and CEO of Aesyntix Health, a leading dermatology revenue cycle management company. He led Aesyntix for six years from founding through growth culminating with its acquisition by Modernizing Medicine in late 2014. Previously, Clark spent seven years at Oncology Therapeutic Network (OTN), where he founded and served as General Manager of Onmark, OTN’s group purchasing organization (GPO) which became the second largest GPO in community oncology. Prior to OTN, Clark held various roles in business development for a healthcare supply chain technology firm and was a strategy consultant for The Wilkerson Group, a division of IBM Healthcare. He also has functional experience in specialty pharmaceutical sales and sales management. Clark holds a B.S. in Marketing from the California State University at Long Beach and an M.B.A. in Finance and Operations from the Yale School of Management.